Clearer offers & Stronger conversions
In just a click
Fox&Flyn audits cuts through the noise to show you what’s holding your site back — and exactly how to fix it.
You’ve tried to find the right words for your website more times than you care to admit.
You’ve rewritten the same headline. Tweaked the same sentences. Stared at it long enough to stop seeing what’s right in front of you.
It’s not that your offer is weak.
It’s that you’re too close to it.
Off-the-shelf copy won’t work for what you do, and you already know that. What you need is an expert outside eye — someone who can see the obvious you’ve stopped noticing, and steer you toward what actually converts.
That’s where a Fox&Flyn audit comes in.
I’ll show you what’s working, what’s costing you sales, and how to bring personality and persuasion back into your website — the kind that really changes how potential customers interact with you.
The kind that makes a world of difference.
“I’ve been working on a new offer for four months and I’m too close to it — you might’ve just nailed it.”
— Justin Blackman, Voice Expert
YOU NEED
Fox&Flyn Audit
a deep, considered review of your website copy through the CARA lens I apply to every extraordinary brand I write for.
An audit that combs through your core pages with an eye for what matters — the tone, the flow, the rhythm of your words against the architecture of your design. An audit that shows you what’s working, what’s quietly weakening your brand, and why.
And audit that leaves you feeling clearer, stronger, more certain.
Because this isn’t about rewriting everything. It’s about finally reading your own words and thinking:
Ah. That’s what it was always meant to say.
£495
An audit is more than a list of suggestions. It’s a complete perspective shift.
When we’re finished, you’ll walk away with:
Understanding: thanks to a complete breakdown of what’s helping and what’s hurting your conversions
Direction: with strategic recommendations that steer you toward results you likely hadn’t even considered
Confidence: with the assurance that every word, page, and pathway on your site is doing its job, and doing it properly
Personality: with guidance on how to bring persuasion and presence back into your messaging so your site sounds unmistakably you.
Every observation is rooted in strategy to turn potential into performance.
Applying My CARA Lens to Every Audit
Creativity
I look at how well your copy captures originality and tonal nuance — the kind that makes you unmistakably you.
Aesthetics
Because words don’t live in isolation, I assess how your messaging aligns with your design — from visual rhythm to whitespace.
Research
Your audience isn’t guessing, and neither am I. I review your voice-of-customer cues and market patterns to keep your message anchored in what matters.
Analysis
Data over hunches. I identify what’s converting, what’s confusing, and where you’re losing traction.
Who’s it for?
This audit is for you if:
Your visuals say premium, but your words haven’t caught up yet.
You’ve tweaked, rewritten, and second-guessed, but something still feels off.
You’ve invested in a rebrand and need your messaging to match the design.
You’re not ready for a full rewrite, but you want a clear, strategic path forward.
You’ve DIY-ed (or AI-ed) and crave the human touch — voice-aware, not algorithmic.
And if you’re wondering if an audit alone can make a difference? Here’s the truth: this audit is the foundation. It’s where clarity begins — and for most brands, it exactly what unlocks the next level.
Questions?
1. How many pages does the audit cover?
Up to five core pages — typically your homepage, about page, and key service or offer pages. We’ll focus where it matters most for conversions and brand perception.
2. Do you rewrite my copy?
Not entirely — this is an audit, not a full rewrite. But you’ll receive line-level suggestions and rewrite snippets where they’ll make the most impact, plus a roadmap for implementing every change.
3. How long does it take?
Your audit will be delivered within 10 business days from the start date (and you’ll know exactly when that is before we begin).
4. What do I actually receive?
A comprehensive document with findings and recommendations
A prioritised action plan
Optional Loom walkthrough to guide you through every point
5. What if I decide I need more help?
If you’d like me to implement the changes or move into a full rewrite, you’ll have the option to book my Website Strategy & Copy service — I’ll give you all the details after your audit.
When you’re too close to your brand, you can’t see what’s missing.
A website that has words does not mean that those words carry personality and persuasion and gravitas – and just as importantly, it does not mean you know how to improve them.
Your website is speaking on your behalf — every hour of every day
The only question is whether it’s saying what you meant.
This audit helps you course-correct before those misalignments become lost clients and missed conversions.