Discover just how extraordinary you can be

A strategic website copy audit that reveals what’s working, what’s weakening your brand, and how to bring it all back into alignment, without rewriting everything.

When you sell at a premium level, every touchpoint matters

You know that the essence of premium is presence. 

And while you may have invested in your brand image, your brand still relies on generic, overly polished AI language, or copy that you worked on yourself. 

The truth is: neither of these approaches are compelling enough to convert premium clients. 

The disconnect between your stunning visuals and unremarkable words creates a gap that your audience can feel, even if they cannot name, undermining everything you’ve strived to build.

And that, darling, just won’t do.

But if you’re too close to your brand, you can’t see what’s missing.

And is there anyone closer to a brand than the woman who built it?

A website that doesn't sound premium, won’t sell premium. 

A website that has words does not mean that those words carry personality and persuasion and gravitas – and just as importantly, it does not mean you know how to improve them. 

(Which is fine! You’re extraordinary: not omniscient. Leave some work for the rest of us.)

But that does not change the core problem: no matter how much you tweak, or run them through AI, your website’s words are still missing the je ne sais quoi that you know you hold.

YOU NEED

The Foundational Audit

a deep, considered review of your website copy through the CARA lens I apply to every extraordinary brand I write for.

An audit that combs through your core pages with an eye for what matters — the tone, the flow, the rhythm of your words against the architecture of your design. An audit that shows you what’s working, what’s quietly weakening your brand, and why.

And audit that leaves you feeling clearer, stronger, more certain.

Because this isn’t about rewriting everything. It’s about finally reading your own words and thinking:
Ah. That’s what it was always meant to say.

£495

  • Clarity shouldn’t come with question marks, so here’s exactly what your audit delivers:

    • A detailed review of up to five core website pages — so every key section earns its place

    • Evaluation of tone, flow, structure, and messaging clarity

    • Insight into what’s working, what’s weakening your brand, and why

    • Specific, voice-aware rewrite suggestions

    • A prioritised roadmap, so you know what to refine first and why it matters

    • Optional Loom walkthrough for a guided explanation of the findings

    Every element is designed to sharpen your message without stripping away your voice so your copy feels unmistakably you.

“Your CARA Framework is so great!”
— Sarah Wayte

Applying My CARA Lens to Every Audit — Because the premium is in the details

Creativity

I look at how well your copy captures originality and tonal nuance — the kind that makes you unmistakably you.

Aesthetics

Because words don’t live in isolation, I assess how your messaging aligns with your design — from visual rhythm to whitespace.

Research

Your audience isn’t guessing, and neither am I. I review your voice-of-customer cues and market patterns to keep your message anchored in what matters.

Analysis

Data over hunches. I identify what’s converting, what’s confusing, and where you’re losing traction.

  • This audit is for you if:

    • Your visuals say premium, but your words haven’t caught up yet.

    • You’ve tweaked, rewritten, and second-guessed, but something still feels off.

    • You’ve invested in a rebrand and need your messaging to match the design.

    • You’re not ready for a full rewrite, but you want a clear, strategic path forward.

    • You’ve DIY-ed (or AI-ed) and crave the human touch — voice-aware, not algorithmic.

    And if you’re wondering if an audit alone can make a difference? Here’s the truth: this audit is the foundation. It’s where clarity begins — and for most brands, it exactly what unlocks the next level.

  • 1. How many pages does the audit cover?
    Up to five core pages — typically your homepage, about page, and key service or offer pages. We’ll focus where it matters most for conversions and brand perception.

    2. Do you rewrite my copy?
    Not entirely — this is an audit, not a full rewrite. But you’ll receive line-level suggestions and rewrite snippets where they’ll make the most impact, plus a roadmap for implementing every change.

    3. How long does it take?
    Your audit will be delivered within 10 business days from the start date (and you’ll know exactly when that is before we begin).

    4. What do I actually receive?

    • A comprehensive document with findings and recommendations

    • A prioritised action plan

    • Optional Loom walkthrough to guide you through every point

    5. What if I decide I need more help?
    If you’d like me to implement the changes or move into a full rewrite, you’ll have the option to book my Website Strategy & Copy service — I’ll give you all the details after your audit.

Your website is speaking on your behalf — every hour of every day

The only question is whether it’s saying what you meant.

This audit helps you course-correct before those misalignments become lost clients and missed conversions.