Discover just how extraordinary you can be
The starting point for every clarity-led brand.
When you sell at a premium level, every touchpoint matters
You know that the essence of premium is presence.
And while you may have invested in your brand image, your brand still relies on generic, overly polished AI language, or copy that you worked on yourself.
The truth is: neither of these approaches are compelling enough to convert premium clients.
The disconnect between your stunning visuals and unremarkable words creates a gap that your audience can feel, even if they cannot name, undermining everything you’ve strived to build.
And that, darling, just won’t do.
But if you’re too close to your brand, you can’t see what’s missing.
And is there anyone closer to a brand than the woman who built it?
A website that doesn't sound premium, won’t sell premium.
A website that has words does not mean that those words carry personality and persuasion and gravitas – and just as importantly, it does not mean you know how to improve them.
(Which is fine! You’re extraordinary: not omniscient. Leave some work for the rest of us.)
But that does not change the core problem: no matter how much you tweak, or run them through AI, your website’s words are still missing the je ne sais quoi that you know you hold.
You’re not supposed to see it all. That’s what I’m here for
End the guesswork with a foundational audit
a high-level, strategic audit of your website copy so you know what’s working, what’s weakening your brand, and how to fix it.
What’s included
A detailed review of up to five website pages
Insightful critique of your tone, flow, structure, and message clarity
Line-level suggestions and section rewrites where needed — no vague “tighten this up” feedback
Voice-aware phrasing tweaks that sharpen your point without dulling your personality
A prioritised checklist so you know exactly what to do (and in what order)
An optional Loom walkthrough to guide you through my findings, step by step
And, perhaps most importantly:
A renewed sense of “Ah. That’s what it was always meant to say.”