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Clarity, insight, and the occasional well-placed eyebrow raise, The CARA Edit is for women building something extraordinary.

This first edition is shaping up to be something unmissable.

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    Craft a premium Brand that attracts Premium clients

    Magnetic messaging and sophisticated strategy for women-led brands ready to attract the high-value clients they deserve.

    You don’t need a louder voice.

    You need a presence that speaks before you do.

    That’s what I help you build.

    Your work is Extraordinary, your brand should be, too

    You didn’t build all of this just to blend in.

    You deserve to be recognised, not just for the work you do, but for the value you bring.

    Your brand that should be carrying that weight for you, with its words, its presence, and precision.

    Your brand should elevate you.

    You’ve worked too hard to settle for anything less.

    It’s time to change.

    FOX&FLYN — For women ready to be seen, heard, and remembered

    I work with women-led brands who are ready to show up clearly and confidently, and on their own terms.

    Around here, clarity is power, aesthetics are strategy, and presence eliminates the need to push.

    I built Fox&Flyn for women who know their work matters, and are ready for a brand that finally reflects that.

    “Ammaarah created a brand presence that feels so true.”

    — Client, copywriter

    The Newsletter for Women Building Something Extraordinary

      Because extraordinary brands don’t happen by accident.