Make your brand unforgettable
With messaging that moves & strategy that sells
Fox&FLyn captures your voice, SUPPORTING WITH strategy, to ensure your presence lingers long after the first impression.
You’ve rewritten it, edited it, asked for feedback, stared at it until the sentences blurred —
and somehow, it still misses the mark.
The frustration still remains: your messaging is falling flatter than my latest souffle.
While your work has evolved, your words haven’t. They’re still trying to convince when they should simply communicate.
They sound fine…
But they do not sound you.
You don’t need another rewrite
You need Resonance
MESSAGING THAT SOUNDS LIKE YOU, THAT SELLS LIKE STRATEGY AND THAT MAKES PEOPLE FEEL SOMETHING LONG BEFORE THEY CLICK ‘BUY’
Whether you need to define your message from the ground up or refine what already exists, there are two ways we can work together.
Brand Messaging
For when your brand has evolved but your voice hasn’t caught up.
This is the work beneath the words — the thinking, mapping, and defining that gives every line its precision.
We’ll uncover your brand’s core message, tone, and value pillars, then shape them into a clear, strategic framework you can apply everywhere — from your website to your next launch.
Website Strategy
For when you know what you want to say — but not how to say it so it converts.
This is where strategy meets style. We’ll refine the flow, tone, and structure of your site so every sentence works toward clarity and conversion.
When we’re finished, your messaging won’t just be refined — it will feel inevitable
You’ll walk away with:
Clarity — on what you want to say, how to say it, and why it matters.
Every sentence will serve a purpose — no filler, no fluff.
Consistency — a cohesive voice that carries across your website, socials, and strategy.
Because when your words align, so does everything else.
Confidence — in a message that finally feels like you.
No second-guessing, no over-explaining — just quiet authority.
Conversion — the natural result of resonance.
Because people don’t buy louder brands — they buy clearer ones.
The result is messaging that feels inevitable — because it couldn’t have been written any other way.
Applying My CARA Lens to Every MESSAGE
Creativity
Where language becomes art and strategy meets imagination.
I shape ideas into phrasing that captures attention — and holds it.
Aesthetics
Because your message deserves beauty as much as clarity.
Every word is chosen with rhythm, texture, and visual harmony in mind.
Research
No guesswork. I study your audience, your market, and your competitors —
so every line is informed, intentional, and rooted in reality.
Analysis
Precision over volume.
I refine, distil, and tighten until your message says everything —
using nothing more than it needs to.
Who’s it for?
If you’re ready for your brand to sound as good as it is.
It’s for you if:
You’ve outgrown the language you started with and need messaging that reflects the standard you now hold.
You know what you offer — but struggle to articulate why it matters in a way that moves people.
You’re tired of sounding like everyone else in your industry.
You want a message that feels effortless, elevated, and unmistakably yours.
It’s not for you if you’re looking for quick fixes, “viral” phrasing, or words without strategy.
Fox&Flyn messaging is built for women who value clarity, consistency, and long-term credibility.
Questions?
1. How do I know whether I need brand messaging or website messaging?
If your brand’s voice feels unclear, inconsistent, or generic, start with Brand Messaging.
If your voice is clear but your site still isn’t converting, Website Messaging is your next step.
Not sure? We’ll identify the right fit in your discovery call.
2. Is this different from copywriting?
Yes — and no. Copy is what we write.
Messaging is the thinking that makes that copy work.
Where copy fills pages, messaging defines the language that carries your brand everywhere.
3. Can I book messaging without an audit first?
Absolutely — though many clients begin with an audit.
Audits uncover what’s holding your site back.
Messaging builds what takes you forward.
4. What does the process look like?
Every project begins with strategy: we explore your goals, audience, and voice,
then translate those insights into a clear messaging framework or conversion-focused copy.
Expect depth, collaboration, and an unhurried pace — I favour precision over speed.
5. What’s the investment?
Pricing varies depending on project depth and deliverables,
but most messaging projects begin at £1,200.
Every proposal is tailored to your needs — never templated, never rushed.
6. What will I walk away with?
Messaging that feels inevitable — words that sound like you, sell like strategy,
and strengthen your brand’s presence across every touchpoint.
When the words need to do so much, they can feel impossible to find.
Just because your message exists, choosing the right ones for your brand is even harder. They can feel cheesy or stiff or desperate, or worse, a poor representation of your brand.
Your words are how your clients connect with you
The only question is whether it’s saying what you meant.
This audit helps you course-correct before those misalignments become lost clients and missed conversions.