For the WOMEN who don’t do ordinary

STRATEGY-LED AUDITS & MESSAGING FOR WOMEN-LED BRANDS

I Need an Audit
I Need Messaging

Make your brand impossible to forget.

Let’s be honest: the internet is drowning in brands all sounding like the same five prompts taped together with something vaguely resembling a vision board.

And for what?

A few polite likes and a round of “looks great!” from people who barely read past the first line?

You’ve worked too hard to settle for that.

Presence isn’t built by obeying whatever trend the algorithm coughed up this week.

It’s built by using language that could never be copy-pasted, and by owning the parts of your brand that are gloriously, unmistakably you.

That’s exactly what Fox&Flyn helps you do.

ordinary is overrated & Underwhelming —
And you know it.

Choose Your Extraordinary

“Ammaarah created a brand presence that feels so true.”

— Client, copywriter

Your brand has been living rent-free long enough.

It’s time it started pulling its weight by attracting attention – and keeping it.

Choose your extraordinary

Brand Messaging rewrites

For when your words are still clinging to old hopes & dreams

quick website audits

For when your words need someone to pull their socks up

Not quite your knight in shining armour…but close.

I’m Ammaarah. Strategist, writer, and the reason your brand’s about to start sounding alive again.

I’m also where algorithms come to die, and language learns to listen before it speaks.

Here's How I Do It

The CARA Edit

    Built with Kit

    TRADE TRENDS FOR THOUGHTS WITH

    For thoughtful women who deserve better reading material.

    Meet my thoughts & opinions. They rarely miss.

    Inside the Studio
    Alas, This Post Won’t Make You Famous By Morning
    Alas, This Post Won’t Make You Famous By Morning

    Dear reader, 

    I have no doubt that at one point or another we have all felt the allure of ‘overnight success’. The desire for success that seems effortless is…compelling. 

    However, as I’m sure you well know, there is more to overnight success than meets the eye. 

    Something Like a Letter
    Something Like a Letter

    Extraordinary women build extraordinary things; this, we know.

    Some build it with speed – with tricks, hacks and virality – and some take longer, allowing their brand to unfold a blossom at a time. 

    Neither approach is wrong, of course, but it is the second woman for whom Fox&Flyn was built. 


    Stop letting mediocrity take the mic.

    You didn’t come this far to be mistaken for an AI prompt.

    Give your brand the language it should have had all along.

    GIVE YOUR BRAND EXTRAORDINARY