Turns out, conversion copy isn’t the group project you thought it was
You’ve tried to please algorithms, audiences and your inner perfectionist all at once.
No wonder your message has lost its edge.
A Fox&Flyn audit brings it back — sharper and more intentional than before.
Fox&Flyn audits cut through the noise to show you what’s holding your site back.
You've tried everything: more headlines than the BBC, angles that would snap a protractor, entire mood swings in tone.
Yet somehow, your copy still refuses to do its job and sell your damn thing.
The good news is that it's not your offer. (Probably. I'll let you know if it is.)
You’re just too close to see what’s gone flat — and far too invested to trust a template to fix it.
That’s where I come in: the outside eye who spots what you’ve stopped noticing, sharpens what you’ve dulled, and brings your site back to the point.
Let’s Face it: YOUR COPY IS THIS CLOSE TO FILING A RESTRAINING ORDER AGAINST YOU
You don’t need another rewrite
You need an audit with an opinion*
One that tells you what’s pulling its weight, what’s dragging its feet, and what needs a firm word — so your site stops performing and starts converting.
*fortunately, I have plenty.
“I’ve been working on a new offer for four months and I’m too close to it.
you might’ve just nailed it.”
— Justin Blackman, Brand Voice
Whether your site needs a full reality check or a quick attitude adjustment, there are two ways we can sort it out.
WEBSITE Audits
For when your site looks beautiful but behaves badly.
It’s charming. It’s elegant. It’s also confusing, cluttered or undercutting your message.
A Website Audit shows you where flow clocks out, structure takes an unapproved vacation, and your words suffocate under… optimistic placement — and then gives it a much-needed talking-to.
We sharpen the message, fix the hierarchy, and make the whole thing work with the design, instead of against it.
Sales page Audits
For when your offer’s solid, but your sales page hasn’t gotten the memo.
A checked-out sales page won’t pay the bills — and neither will copy that wanders, waffles, works too hard, or moves too slow.
A Sales Page Audit uncovers the moments your reader hesitates: where momentum snoozes, where logic loses its footing, and where urgency just straight up quits.
Then it tells you how to fix it.
Clearly. Efficiently. And without mercy.
After all – your sales page has a job to do.
This isn’t a pep-talk. It’s an intervention.
You’ve already done the hard part: building something thoughtful, something intentional, something worth believing in.
My job is to make sure your words live up to that standard.
I’ll read between the lines of what you’ve written and what you meant to say, finding where understanding fades, flow stutters, or persuasion forgets its purpose.
So that you leave with:
Perspective, on what’s performing and what’s pretending.
Strategy, in the form of practical, priority-led fixes.
Confidence, from a written report and recorded walkthrough that make next steps painfully clear.
By the end of your audit? You’ll have your copy under control.
And you can Book One quicker than the fox jumped over the lazy dog
1. You share your site
You fill in the contact form, tell me what’s been bothering you — the conversions that never convert, the copy that never quite cooperates. I nod knowingly. We proceed.
2. We book you in
Once we’ve agreed on scope and start date — typically within three weeks of confirmation — I’ll send over a brief intake form. Just enough to give context before I begin side-eyeing your site.
3. I audit. Thoroughly.
This is where I go quiet and your copy gets nervous. I’ll review clarity, flow, tone, structure and yes, raise the occasional brow at what your copy’s been getting away with.
4. You get your goods.
You’ll get a full written report detailing what’s working, what’s not, and how to fix it — complete with annotated examples and practical next steps.
The framework that TURNs “something’s off” into “oh — that’s what it was.”
Every audit goes through the same four filters I use for my own work.
Creativity
Where originality meets tone.
We’ll see if your copy feels fresh, fluent, and unmistakably yours — or if it’s accidentally blending into the algorithmic crowd.
Aesthetics
Copy and design share custody of first impressions.
We’ll assess how well they co-parent — the balance of rhythm, space, and visual flow that decides whether your message lands or…limps.
Research
Your audience isn’t guessing. Neither am I.
We’ll ground your messaging in what real people actually say, want, and respond to — not what you think they do.
Analysis
Because, sadly, “gut feeling” doesn’t convert.
(I’m just as devastated; I promise.)
Instead we’ll trace what’s working, what’s wandering, and what’s quietly losing you sales. With receipts.
IF YOU’VE BUILT SOMETHING WORTH BELIEVING IN BUT YOUR WORDS are slacking…
You’re in the right place.
Other clues include subtleties such as:
You’re after refinement, not an entire rewrite.
You’re looking for a quicker, more budget-conscious option over a full project.
You’re open to feedback — you’re here for a reason after all.
You want someone to help you nail down the details you miss, including punctuation that doesn’t behave itself.
If that sounds like you, we’ll get along famously.
Got Questions? Excellent. I have answers.
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Up to five core pages — typically your homepage, about page, and key service or offer pages.
In other words, the places that decide whether people stay, scroll, or disappear. -
No. This is an audit, not a rewrite.
But you’ll get line-level edits, rewrite snippets where they’ll make the most impact, and clear guidance on how to apply them. -
Audits are delivered within 5–7 business days, depending on the scope.
(Sales pages tend to behave faster; full sites take a little longer.)
Either way, you’ll know your exact start date before we begin.
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A comprehensive document outlining every finding and recommendation.
A prioritised action plan that makes next steps obvious.
And a recorded Loom walkthrough that takes you through every point with as little jargon as possible. -
If you’d like me to implement the changes or move into a full rewrite, you’ll have the option to book my Website Strategy & Copy service.
You’ll get the details after your audit. (No pressure, just potential.) -
Then you’re my kind of person. Send me an email at info@foxandflyn.co.uk and I’ll respond within 24 business hours.
Thoughtful questions are always welcome — frantic ones, less so.
And don’t forget your question mark.
You’re too close to your own brilliance to see where it’s hiding.
That’s what happens when you’ve looked at the same words for too long: they stop speaking to you, and they certainly stop speaking to anyone else.
A Fox&Flyn audit gives you the distance you need.
See your brand the way your audience does — clearly, calmly, and with enough perspective to move forward with confidence again.
Save a protractor. Book an audit.
You’ve rewritten, reworked, and re-evaluated until your copy’s weeping for mercy.
Let’s give it perspective — and a little discipline.
Together, we’ll make your copy feel inevitable again.